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For the nike air max 1 brand, fashion is a very pan- concept, said that leisure is also right, that life; can be either an adjective, can also be a noun. " The Magang think, the Nike brand to promote fashion movement, in fact, There is no clear positioning is far more sophisticated, place the international bigwigs.

To Puma,http://www.cheapnikeairmax-uk.net/ for example, the consumer groups were divided in accordance with the trend of sensitivity, and then from the product, with the nike air max brand story, and dissemination of performance, specializing in the highest sensitivity of fashion, against hard-core fashion crowd. The other hand, the domestic enterprises, such as Nike, and more emphasis on so - called popularization of fashion line, yet to see the determination of the mass force to the core fashion and trend. To some extent, the "public" and "fashion" perhaps somewhat "screw bar ".

"True fashion, should be to create and lead the trend; fashion movement, in this field appeal to drive consumer. Unfortunately, the considerable part of the nike air max 95 Company alone grasps fashion or trendy. Waves, creativity is not enough, Nike has. " Magang said.

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