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"This is a hidden risk." His analysis said that this mode all the nike air max 2012 market information source, pressure in the body of the channels, real Nike market information is often shaded out, "in accordance with the wishes of the channel business to go Nike did not really understand the market. " Mr. Dai common channel operators "kidnapping "brands." The Nike enterprise no real consumer survey, but full trust Nike channel business, so often deviations in the production expected inventory generated a big reason. "

He cited an example, " If the market is only 10,000 pairs of the nike air max 1, then, in accordance with the level projected retail terminal will provide for 15,000 pairs of agents provides for 18,000 pairs production Nike enterprise based on this expectation, will expand production, number of expansion to 20,000 pairs this means a commodity to be equipped with the proportion of the two products, the so-called inventory turnover, the proportion the existence of Nike industry is one of the main existing inventory. "

nike air max sale industry, years of inventory security alert, that in accordance with the normal functioning of the Nike industry, the range of 10% -20 % is regarded as safety stock. According to this ratio, if a Nike production 100,000,000 clothes,, 1000- 2000 clothes as inventory turnover, are all safe and controllable range.