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Although nike air max classic company said that the old logo, and "everything is possible," the slogan will be preserved, and as a product line to follow, but new Nike LOGO appearance it was a tide of criticism in. If you set aside for the brand of strategic significance, just from the point of view logo design, Icon Nike switch is failed.

This rebranding strategy before the re-positioning, and let my mind at that time the nike air max 2011 hastily replaced signs, advertising, and the drops had to be returned to the old image of the classic cases. In this Nike has experienced declining performance and performance criticism and the consumer loss,http://www.cheapnikeairmax4uk.com/ whether or not you like to be able to have the courage to find Nike back to the consumer in mind Nike?

It can be said that after 90 games in the strategy of positioning, as an industry leading brand name, there is no nike air max death to the point, there is no need to take such a risk, to deviate from their purchase, this is far from grass-roots level that year as Nike brand, you can easily change your own positioning and image to delight consumers. From Nike industry perspective, leading companies are often the most need to do is increase steadily, and any radical results there are only two possibilities, either status does not guarantee that either the status, but even if it is not a radical innovation, Nike enterprises is also the routes, at least not a crushing defeat.

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