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Through the influence of the Olympic Games itself makes a more active marketing activities, both established a good brand image, but also improves the gain level of the enterprise, set off a wave of sports marketing upsurge, for nike air max classic enterprise brand everfount consumers. After 100 years of development of the modern Olympic movement, has now developed into a full human history for peaceful purposes the largest events, as the Olympic Games has been paid more and more attention, various countries to hold, each big brand is also ready to, want to eat the delicious market big cake. Every kind of Nike marketing means to occur frequently, and in this among them, the Olympic marketing is undoubtedly the most up to date, the most effective way to.

The Olympic marketing is the use of the Olympic tournament as the carrier to promote nike air max enterprises product and brand marketing activities, which is a combination of sports and sports, culture and brand culture blended to form a unique corporate culture of a kind of strategy. For Nike, and Olympic sports events are inextricably linked, in the Olympic sports brand under the big background, easy promotion and publicity, to get people involved in and pay attention to the Olympic Games at the same time, come very naturally to contact, understanding to the brand products, to the Olympic passion conversion on brand products of love, warm events atmosphere more make people consumption desire formation, in order to achieve the twice the result with half the effort effect of marketing.

At the same time, the brand famous degree also will rise, in the Olympic sports events in the process of brand will be integrated into one, to give people a deep impression, expand the brand influence. nike air max 1 Olympic brand marketing war already smoke, only to map out a strategy, focus on the implementation and supervision skills such as details of the process, in order to maximize the role of marketing, in the feudal lords vying for the throne in a situation to win the title, achieve the strategic goal and Nike corporate profits, thus stable shoes industry leading position.

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